E-commerce in Latin America is growing rapidly. However, there is a critical point where many brands continue to miss opportunities without realizing it: the checkout process.
It is estimated that about 70% of shopping carts in the region are abandoned before the purchase is completed. This isn’t necessarily due to the price or the product, but rather to friction. Too many steps, payment methods that don’t work in the customer’s country, unexpected taxes, or shipping costs that pop up at the end end up ruining the experience. The customer who arrived ready to buy simply leaves.
On May 7, Ágilex participated as a speaker at eCommerce Day, one of the industry’s most important events, where it brought to the discussion one of the most critical topics for the growth of e-commerce: the power of the unified checkout.
In the context of international trade, the problem becomes even more complex. For an entrepreneur selling to customers in the United States, Mexico, or other international destinations, the checkout process becomes the point where logistics, payments, taxes, and—above all—customer trust converge. When any of these elements fails, the sale is lost.
During the event, Ágilex shared how the concept of a unified checkout is transforming the shopping experience. More than just simplifying the process, this approach makes it predictable, transparent, and efficient by integrating everything that was previously fragmented into a single workflow. This vision is further strengthened by connecting logistics with financial solutions that facilitate international monetization, in partnership with companies like Finturu.
In addition, a “Apolo Art” success story was presented, demonstrating how the integration of logistics and financial solutions can eliminate friction and accelerate the international expansion of digital businesses, leading to real improvements in conversion rates and growth.
Participating in eCommerce Day not only allowed us to share knowledge, but also to have a conversation that is crucial for the industry: brand growth does not depend solely on attracting customers, but on how easy it is to turn that intent into an actual purchase.
For Ágilex, being part of these kinds of scenarios reinforces a clear vision. The global growth of brands depends on frictionless shopping experiences, where every element of the process is designed to simplify, not complicate.
Today, checkout is no longer the end of the process.
It turned out to be the most decisive moment of the entire experience.
